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beauty with Jackie aina

By: Kayla Saxton

September 10, 2018 8:45pm


Beauty bloggers have taken the beauty industry by storm throughout the last decade in a vicious yet, classy way. Beauty bloggers are revolutionaries because they single-handedly changed the definition of beauty and representation in the media, utilizing ingenuity and skill.

Historically, the beauty industry has utilized a very singular view of beauty. Skinny, fair skinned, long hair, model-like body structure, the list goes on. Beauty bloggers shattered these standards since this made a very linear depiction of what beauty was. A basic line that, in a world where everyone is born and made different, we are doomed to meet its standards.

 Beauty bloggers are now using their distinct differences to their advantage to show the different ranges of beauty. There are hundreds of these men and women doing this justice, but one of many that I adhere to the most goes by the name of Jackie Aina. 

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The gorgeous, African American 31, Jackie Aina is a YouTube beauty influencer who is nothing new to the game. Before being well known as “Jackie Jackie Jackie”, she began her YouTube journey in August of 2009 as “LilPumpkinPie05”. Before her current, over 2 million following came about, she began by showing off her creative popping eye makeup and fabulous hair tutorials. From the start of her beauty blogging career, you can tell Jackie has always had a thing for bright colors and unique techniques.

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Above all, nobody can resist her amazing sense of humor. She gives off motherly advice, along with strong honesty that only someone who cares for their following would supply. She has such an unapologetic sense of style that any person cannot help but respect. Jackie constantly uses her platform to spread awareness on the Black Lives Matter movement. She expresses how the makeup industry tends to be on the bias side when it comes to the inclusion of products, for darker skinned women. She reviews different products from numerous companies to give off her most honest opinion to her viewers. Even if a product does no justice for her, Jackie will not be defeated. The ingenious YouTuber will put her own spin on it to make a look work for her and possibly for anyone who takes on the challenge as well.

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With Jackie being this transparent, she reflects to her following how much she is dedicated to supporting black-owned businesses and creators. She began to spread this passion by starting up a makeup challenge called B.O.M.B. An acronym that stands for Black Owned Makeup Brands. The challenge consists of doing an entire makeup routine, only using products that are black-owned. This challenge is to help spread awareness to help these businesses get well-deserved exposure. She even challenges anyone who is non-black to get involved, to expand on the diversity aspect of it all. This trend quickly spread, resulting in numerous other YouTubers and beauty influencers to participate.

Just by a glance, you can tell Jackie Aina has been working hard on expanding her name and channel for the better. Her, near, 800 video count within almost 10 years. Clearly, her job is never done. Whether that is reviewing products and making her own masterpiece with them, or spreading inspiration across her platform. Every girl, no matter his or her ethnicity, should discover what Jackie Aina has put forth. From the ones who feel they’re too different, to the ones who feel they don’t “fit the agenda”. If there’s one thing I am sure Jackie will tell you, is to forget theirs and create your own.

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